Performance Video Producer

Responsibilities

• Creative concepts. Develop the angles, narratives, and visual approaches we test in video. Translate audience insight and performance data into original concepts, and help decide which ones are worth producing.
• Creative direction. Set the look, pacing, tone, and voice of Solace video across channels. Establish how our ads feel on YouTube pre-roll versus a CTV spot versus a Meta placement, and build a visual language we can extend.
• Key creative decisions. Own the hook, the retention beats, the proof, and the CTA on every ad. When data shows a drop-off, diagnose the cause and decide how to fix it.
• Production volume. Own the production pipeline for a weekly slate of finished direct-response videos across YouTube, CTV, and Meta. This includes cutdowns and variants, each built to the right length, aspect ratio, and specs for its placement.
• Generating assets. Use AI video, image, voice, and avatar tools to create scenes, presenters, product demos, b-roll, and transitions when we don’t have the footage.
• Variants. Take a concept that’s working and spin it into a set of tests with different hooks, lengths, VO reads, visual treatments, and CTAs that can run at the same time.
• Compliance. Work within Solace’s approved-claims library and review process. We’re in healthcare, so you need to know what’s cleared before it hits the timeline.
• QA and organization. Captions, audio levels, color, safe zones, and platform specs are correct before anything ships. Generated assets get named and tagged so the library is usable by other people.
• Communication. Written notes, timestamped feedback, and recorded walkthroughs so the pod can move without a meeting.

Requirements

• 2+ years editing direct-response video, including at least 2 years at an e-commerce or DTC brand or another shop producing performance ads at high volume.
• A reel of paid ads with results attached. We want to see what scaled and hear what you learned from what didn’t.
• Hands-on experience with current AI video and image tools, AI voice tools, and avatar or presenter tools. You should have opinions about which ones are worth using.
• Expert in Premiere Pro or DaVinci Resolve. At least intermediate After Effects for motion graphics and compositing.
• Familiarity with YouTube, CTV, and Meta video specs and placements.
• Able to read creative performance data and turn it into edit decisions.
• Strong attention to detail and the ability to handle several briefs at once without quality slipping.
• A bias for action. You move fast, make sound decisions, and work well under tight timelines.

Preferred

• experience in healthcare or another regulated industry with a claims review process, or experience building a creative library from nothing.