Vice President (VP) of Marketing at Boldr | USA

Boldr

Vice President (VP) of Marketing

USA (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 3 months ago

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Job Summary

Drive Boldr’s category leadership and pipeline-focused marketing strategy to transform market perception and accelerate growth.

Own Boldr's category and market narrative, translating positioning into GTM motions.
Must-have: Experience repositioning categories and driving pipeline.
Standout: Proven ecosystem-building and high-impact partnerships.

Job Description

Responsibilities

Defining Boldr's market category and sharpening our positioning as a modern CX solutions partner
Translating that positioning into pipeline-generating GTM strategies
Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery
Activating Boldr's presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions
Building and leading a global marketing function that supports Boldr's next phase of growth
This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.
Define and own Boldr's category and market narrative
Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
Develop clear, differentiated messaging that resonates with CX and operations leaders
Ensure consistency in how Boldr is represented across all market touchpoints

Requirements

10-15+ years of marketing experience, including senior leadership roles
Proven experience leading or materially contributing to category repositioning or market narrative development
Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
Experience in consulting, services, or other complex solution-based sales environments
Background in CX, outsourcing, or adjacent industries is strongly preferred
Experience building and scaling marketing functions and teams
Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
Experience leveraging partnerships, ecosystems, and community-driven GTM motions
Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred

Preferred

Think in categories, not campaigns, and have strong instincts for positioning and market narrative
Have a thoughtful perspective on customer experience and how AI-enabled and human-powered delivery models are evolving
Can connect strategy to execution and translate ideas into pipeline-generating actions
Are both strategic and hands-on and can build from scratch and scale over time
Demonstrate strong judgment in brand, messaging, and how a company shows up in the market
Understand how to build trust in complex, relationship-driven sales environments
Are comfortable operating with ambiguity and making decisions with incomplete information
Communicate clearly and influence at the executive level
Operate with ownership, urgency, and accountability

Boldr

3.7 Glassdoor

Boldr believes talent is equally distributed, but opportunity is not. It is changing that paradigm, building global teams through ethical talent outsourcing. As the first and largest global B Corp Certified BPO and the first B Corp Certified BPO in the Philippines, Boldr is committed to social and environmental responsibility. Established in 2017, Boldr serves 100+ client partners via 1,500 team members in 5 countries with 7 city locations in 10+ languages. Expand your team with Boldr: a purpose-driven, people-focused BPO company built to help teams, clients + communities grow & connect.

Founded in 2016

Santa Monica, California, USA

906 employees

www.boldrimpact.com

68% recommend to a friend