Vice President, Strategy (Performance Marketing)

Responsibilities

• Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagement
• Parter with Account leaders to present a unified serving as a trusted strategic advisor to senior clients.
• Confidently and thoughtfully engage in robust discussions to present and defend strategic rationale
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines

Requirements

• Proven senior (Director/Group Director/VP) strategic experience within digital advertising or marketing agency setting, or customer experience consultancy
• Proven success managing complex, high-stakes client relationships with senior stakeholders
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
• Comfort operating across different client types, business models, and strategic challenges
• Ability to synthesize complex information and develop clear, actionable strategic recommendations
• Comfort moving between big-picture strategy and tactical execution
• Problem-solving mindset and intellectual rigor

Preferred

• Experience with life sciences/AdTech/Agriculture or other heavily regulated categories and/or performance marketing accounts
• Background with large multinational brands
• B2B Customer Journey/Customer Lifecycle Management
• Media planning or buying experience