Vice President, Social Strategy at Burson | New York City, NY | $75K/yr – $180K/yr

Vice President, Social Strategy

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own shaping culture-driven social strategy for consumer brands and lead cross‑team collaboration across earned, social and creator workstreams.

Social Strategy Ownership: craft bold, culture-aware plans that extend beyond calendars to brand voice, activation, and launch optimization.
Integrated Planning: align account, creative, influencer and digital partners to connect social, earned and influencer activity with business goals.
Client Partnership & Measurement: maintain strong client relationships while standardizing social KPIs, learning, and measurement to drive ongoing optimization.

Job Description

Responsibilities

Leading the development of social-first strategic thinking for consumer brands, ensuring programs are rooted in culture, audience behavior and platform dynamics.
Working in collaboration with account, creative, influencer and digital teams to build integrated plans that connect earned, social, and creator cultural relevance.
Partnering with client teams to identify opportunities for social-led growth across existing and emerging business, with a focus on work that can flex across multiple accounts and sectors.
Consistently bringing new/fresh/bold strategies that move beyond content calendars to brand voice and relevance, with equal comfort shaping the strategic foundation and guiding execution through to launch and optimization.
Passion for and understanding of social culture, emerging platforms, audience behavior and digital communities, and how they can be leveraged as part of our clients' strategies.
Push boundaries and never accept the status quo when it comes to social programs, brand campaigns or integrated marketing initiatives, while helping evolve Burson's social capabilities within the U.S. & Americas.
Existing knowledge of the social, digital and creator ecosystem, with the ability to identify the right partners, collaborators and platforms to support business goals.
An understanding of how to plan, develop and measure social strategies throughout the full process, with a solid grasp of audience insights, content ecosystems, community engagement, trend analysis, paid amplification and performance measurement.
Managing client relationships, alongside our client leads, and being a trusted partner to them when it comes to social strategy, audience engagement and platform evolution.
Proactively identify new tools, trends and opportunities in the social, influencer and digital spaces.

Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US

3.6K employees (764 in marketing)

www.bursonglobal.com