Responsibilities

• Set the SEO vision and multi-year roadmap across assigned client portfolios, aligning strategy to business objectives and measurable KPIs across both traditional and AI-driven search environments.
• Serve as a senior escalation point and trusted advisor, building and maintaining executive-level client relationships and guiding high-stakes decisions.
• Establish and reinforce wide standards for SEO strategy, governance, QA, and delivery consistency across technical, content, and authority workstreams.
• Lead and develop senior talent (Directors, Associate Directors, and Managers), driving coaching, succession planning, and a high-performance, learning-oriented team culture.
• Drive integrated solutions by partnering with cross-functional leaders (e.g., paid search, analytics, activation, content, and broader media teams) to ensure SEO is embedded in holistic plans.
• Own the evolution of the SEO toolset and tech stack, ensuring teams are equipped to analyze and optimize performance across both traditional and AI-driven search environments.
• Guide enterprise measurement approaches and executive-ready storytelling, including how success is defined and measured across both traditional search performance and emerging AI-driven search experiences.
• Selectively leverage AI-assisted capabilities where appropriate (e.g., opportunity identification, workflow efficiencies, trend monitoring) while maintaining strong human judgment and quality control.
• Drive the development of scalable frameworks, capabilities, and solutions that enable clients to compete for visibility across AI-driven and answer-based search experiences.
• Support account growth and new business by shaping SEO narratives, contributing to pitches, and clearly articulating the value of SEO across the evolving search landscape.

Requirements

• 7–10+ years of SEO experience with depth across technical SEO, content strategy, performance measurement, and enterprise execution (agency experience strongly preferred).
• 3+ years leading teams and developing managers/leadership layers; demonstrated ability to scale quality across multiple accounts.
• Strong Knowledge of Generative Engine Optimization and Answer Engine Optimization
• Strong proficiency with web analytics and measurement (e.g., Google Analytics/Adobe Analytics) and enterprise SEO platforms/tooling.
• Proven ability to translate complex findings into clear executive-ready narratives, recommendations, and decision frameworks.
• Deep expertise in the evolving search landscape, including AI-driven and generative search, with the ability to shape organizational POV and drive adoption of new capabilities across teams and clients.
• Strong cross-functional leadership skills, including partnering with product/engineering/content stakeholders to drive implementation.
• Excellent communication, stakeholder management, and project/program leadership capabilities.
• Bachelor’s degree preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances