Drive high-profile publicity strategy and team leadership for Paramount+ publicity initiatives across scripted and unscripted content to maximize media impact.

• Design and oversee 360-degree publicity strategies across TV, streaming, and digital platforms.
• Partner with content and programming teams to identify publicity opportunities early in development.
• Advise on premiere timing, publicity windows, and launch strategies to maximize media impact.
• Aim to secure high-value placements in outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
• Oversee development of all press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials.
• Track media coverage and review campaign performance to inform future strategies.
• Navigate complex talent dynamics with mediation and build trust-based relationships with high-profile creators and performers.
• Coordinate talent availability for press interviews, photoshoots, and publicity events.
• Develop talent talking points and prepare talent for media appearances.
• Oversee creation of press kits, screening materials, and event collateral.