Vice President, Programmatic

Philadelphia, PA (Hybrid)

$149K/yr – $215K/yrSenior Level10+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and lead the programmatic strategy and cross-channel media leadership, guiding multi-account teams, revenue forecasting, and cross-functional collaboration while advancing agency initiatives and staff development.

Job Description

Responsibilities

  • Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients
  • Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning
  • Identify and address operational challenges, resource needs, and client relationship dynamics
  • Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client
  • Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues
  • Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes
  • Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates
  • Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices
  • Serve as a thought leader within the agency and industry by contributing to the agency’s evolving programmatic strategy and new business efforts
  • Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue

Requirements

  • 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies
  • 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development
  • Extensive programmatic marketing expertise and an understanding of digital advertising trends
  • Financial acumen with the ability to manage complex accounts and revenue models
  • Exceptional leadership, communication, and presentation skills
  • High-level proficiency in excel (managing complex spreadsheets) and PowerPoint (creating client decks)
  • Experience anticipating challenges and implementing solutions proactively
  • Strong knowledge of the external media marketplace and emerging trends

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
36

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