Vice President, Product Marketing at VASION | Lehi, UT

Vice President, Product Marketing

Lehi, UT (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the category and market narrative for Intelligent Print Automation while shaping GTM and launches across products, markets, and verticals.

Category leadership: Own the narrative, messaging, and market story to win attention from buyers, analysts, press, and partners.
GTM execution: Lead fast launches with cross-functional teams and scalable vertical messaging for Government, Healthcare, Manufacturing, SMB.
Sales enablement and market intel: Build battlecards, ROI frameworks, and win/loss loops; align with CRO on segment priorities and deal-ready storytelling.

Job Description

Category Creation and Market Narrative: Own Vasion's Intelligent Print Automation narrative end-to-end; positioning, messaging, and the category story that earns attention from buyers, analysts, press, and partners.
Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, with the ambition to make Vasion a named leader.
Shape how the market understands the convergence of print infrastructure, dark data, and zero trust security.
GTM Strategy and Execution: Lead high-velocity, high-impact product launches ( new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
Design repeatable GTM infrastructure that scales and even promotions.
Sales Enablement and Revenue Impact: Build the sales enablement programs that close deals i.e. competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field actually uses.
Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.

VASION

3.7 Glassdoor

Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability. With our SaaS platform, you'll give end users a seamless experience across Print, Scan/Capture, Workflows, and Content Management, with open APIs for simple third-party software integration.

Founded in 2008

St George, Utah, USA

483 employees (76 in marketing)

www.vasion.com

69% recommend to a friend