Responsibilities

• Define and continuously sharpen positioning and competitive differentiation across Perion’s portfolio—ensuring every product has a clear, compelling story that resonates with its target buyer.
• Develop audience-specific value propositions for advertisers, agencies, publishers, and enterprise brands—localized for key global markets (Americas, EMEA, APAC).
• Own the master narrative—from website and pitch decks to keynotes, analyst briefings, and investor materials.
• Lead end-to-end GTM for product launches, feature releases, packaging changes, and market expansions—coordinating Product, Sales, Demand Gen, Comms, and regional teams into a single motion.
• Build repeatable launch frameworks that scale across products and geographies, with clear success metrics at each stage.
• Identify and size new market opportunities in partnership with C-suite leadership; build the business cases and GTM plans to pursue them.
• Partner with Product and Finance to develop and optimize pricing and packaging strategies that maximize value capture and competitive positioning.
• Conduct pricing research, A/B testing, and competitive benchmarking to ensure Perion’s commercial models keep pace with market evolution.
• Build and maintain a modern enablement system: battlecards, objection handlers, ROI calculators, demo scripts, proof points, and segment-specific talk tracks—for both demand-side and supply-side sales motions.
• Run structured win/loss analysis and feed insights back into messaging, product development, and competitive strategy.