Product Marketing Leader
TYLsemi
San Jose, CA (Remote)
$200K/yr - $350K/yrIn-houseFull-timeSenior level
7 hrs ago
Vice President, Product Marketing (IP)
Chandler, AZ (Remote)
Salary Not AvailableSenior Level15+ years expFull time
Posted 3 weeks ago
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Job Summary
Own and orchestrate the global IP portfolio GTM, shaping positioning, messaging, and portfolio evolution with product and business leaders to drive pipeline.
- Lead cross-functional GTM strategy and portfolio messaging across enterprise buyers, with ownership of launch and adoption in partnership with Product and IP teams.
- Enable sales with compelling storytelling, playbooks, competitive insights, and messaging aligned to the buyer journey and revenue metrics.
- Leverage market, customer, and competitive data to inform persona-based strategies and translate insights into executive-ready performance signals.
Job Description
Responsibilities
- Define and lead the end-to-end Go-to-Market strategy for Clarivate’s global Intellectual Property portfolio, aligning business objectives, market opportunities, and customer needs into a cohesive marketing direction.
- Develop and champion portfolio-level positioning, value propositions, and messaging frameworks that clearly articulate customer value and market differentiation.
- Partner with IP Business Unit and Product leaders to support new product launches, enhancements, and portfolio evolution, ensuring disciplined execution and strong market adoption.
- Enable commercial success through sales enablement strategy, including portfolio storytelling, product playbooks, competitive insights, and messaging that supports sales effectiveness.
- Drive marketing programs that contribute to pipeline generation, revenue growth, customer expansion, and retention, in close collaboration with Sales and Demand Marketing teams.
- Leverage customer, market, and competitive insights to inform persona-based GTM strategies and optimize engagement across the buyer journey.
- Establish and monitor clear performance metrics, translating data and insights into actionable recommendations for executive and commercial stakeholders.
- Build, inspire, and lead a high-performing, global marketing leadership team, influencing both direct and matrixed teams across regions and functions.
- Collaborate with Clarivate Brand, Communications, and Events teams to elevate brand presence, thought leadership, and industry engagement for the IP portfolio.
- Serve as a trusted executive partner and marketing leader, contributing to enterprise-level strategy, prioritization, and decision-making.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 15+ years of experience in global B2B marketing, including senior leadership roles with responsibility for portfolio marketing and Go-to-Market strategy.
- Proven track record leading multi-product or enterprise-level GTM initiatives within information services, technology, SaaS, or data-driven businesses.
- Strong understanding of enterprise sales models, complex B2B buying journeys, and revenue-driven marketing metrics.
- Advanced degree in Marketing, Business, Communications, or a related field.
- Experience marketing Intellectual Property, legal technology, research, analytics, or workflow solutions.
- Experience leading global, matrixed marketing teams across regions and functions.
- Experience developing executive-level messaging, portfolio narratives, and competitive positioning for complex B2B solutions.
Clarivate
Clarivate is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit clarivate.com.
