Vice President, Product Marketing

USA (Remote)

$232K/yr – $310K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

category leadership ownership across the Anaconda platform and ecosystem, turning open source adoption into enterprise pipeline.

  • Lead positioning that speaks to developers, data teams, and CIOs with a credible market direction and a cohesive platform story.
  • Orchestrate end-to-end launches as the central bridge among Product, Engineering, Sales, CS, and Marketing with clear gates and enablement.

Job Description

Responsibilities

  • Establish Category Authority
  • Define and own Anaconda's position in the market, not just for individual products, but for the platform and the category we intend to lead.
  • Shape how industry analysts, enterprise buyers, and the developer community understand where Anaconda competes and wins.
  • Connect individual product innovations into a cohesive, forward-looking platform narrative that is credible today and aspirational enough to pull the market forward.
  • Be the Voice to the Market and the Voice of the Market Back
  • Own the company's product and platform narrative. Translate complex technical capabilities into clear, differentiated stories across the full customer journey.
  • Act as the market's representative inside the company, bringing customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions.
  • Ensure Anaconda's storytelling is not just descriptive but directional: it shapes how the market understands our role in the ecosystem.
  • Sharpen ICP Clarity and Strengthen Conversion
  • Refine and prioritize our ICP targets across enterprise buyers, data teams, developers, and partners.

Requirements

  • 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions across multiple disciplines.
  • Experience marketing technical products to developers, data teams, or engineering buyers, with personal credibility in those communities.
  • Track record of setting positioning and narrative at the company or category level, not only at the product line level.
  • Mix of scale-up and large enterprise experience: you have built programs from scratch in resource-constrained, high-growth environments and navigated the complexity of mature enterprise organizations. You are equally comfortable in builder mode and operator mode.
  • SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion, and the ability to wire open-source adoption and in-product usage signals into sales pipeline.
  • Experience leading marketing across both open-source community and enterprise commercial motions. You honor the community without spooking enterprise buyers, and close enterprise without alienating developers.
  • Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing.
  • Has worked directly with Product on roadmap, packaging, and pricing decisions, not just on go-to-market messaging.
  • Has personally sat in analyst briefings and shaped category placement in MQ, Wave, or MarketScape evaluations.
  • People leadership experience including managing managers, with teams of 10 or more.

Preferred

  • You have driven a category creation or category leadership play in DevTools, data, AI, or a closely adjacent space, and have receipts.
  • You have led marketing through an open-source-to-enterprise commercial transition and understand the tension between community trust and revenue growth from the inside.
  • You have shaped analyst category coverage with Gartner, Forrester, or RedMonk, not just participated in the process.
  • You have scaled developer relations or community programs that produced measurable commercial outcomes, not just engagement metrics.
  • You have experience with M&A integration: portfolio narrative consolidation, brand rationalization, and cross-product positioning.

Benefits

  • You’ll thrive in a high-performance environment where results are recognized and rewarded
  • Your work directly contributes to shaping the future of data science, machine learning, and AI in the enterprise.
  • You’ll work alongside a collaborative team that values diverse, thoughtful discussion, clarity and candor.
  • You’ll be supported by a culture that puts employees first - with flexible hours, a fully remote setup, and a genuine commitment to your wellbeing and growth.
Anaconda, Inc. logo

Anaconda, Inc.

3.1 Glassdoor

Anaconda is built to advance AI with open source at scale, giving builders and organizations the confidence to increase productivity, and save time, spend and risk associated with open source. 95% of the Fortune 500 including Panasonic, AmTrust, Booz Allen Hamilton and over 50 million users rely on the value The Anaconda AI Platform delivers through a centralized approach to sourcing, securing, building, and deploying AI. With 21 billion downloads and growing, Anaconda has established itself as the gold standard for Python, data science, and AI and the enterprise-ready solution of choice for AI innovation. Anaconda is backed by world-class investors including Insight Partners. Learn more at https://www.anaconda.com.

Founded in 2012
Austin, Texas, USA
575 employees (42 in marketing)
47% recommend to a friend
24% CEO approval

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$18.9K
Traffic Source Mix
Search
43.8%
Direct
47.1%
Referral
8.1%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~581

Marketing Team

Marketing Team Size
29 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$233M
Last Raise
$150M
Series C, 8 months ago

Funding History

  • Jul 2025
    Series C • $150M
  • Sep 2021
    Series Unknown
  • Apr 2021
    Series B • $38.5M

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