Responsibilities

• Own positioning and messaging for our Native Search media products—AMP Find and AMP Discover, built on our Arena tech platform —ensuring differentiation across advertiser and publisher audiences.
• Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media.
• Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising.
• Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling.
• Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media.
• Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs.
• Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives.
• Build a sales enablement engine with playbooks, battlecards, one-pagers, solution guides, FAQs, and demos.
• Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels.
• Refresh messaging frameworks regularly based on market insights and feedback.

Requirements

• 10+ years of product marketing experience driving launches and commercialization for complex, ideally in advertising technology; search expertise is a strong plus.
• Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement.
• Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value.
• Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists.
• Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation into compelling market narratives.
• Executive presence and communication skills; analyst and media relations experience a plus.

Benefits

• We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.