Vice President, Product and Growth Marketing

Responsibilities

• Growth Strategy & Market Expansion
• Develop and lead the enterprise growth marketing strategy to drive awareness, demand generation, customer acquisition, retention, and expansion across target healthcare markets.
• Identify new growth opportunities through market analysis, customer insights, competitive intelligence, and emerging healthcare trends.
• Establish measurable growth objectives and oversee performance against revenue, pipeline, market penetration, and customer engagement goals.
• Partner with executive leadership to define long-term growth strategies that support organizational objectives and market expansion.
• Product Marketing Leadership
• Own product positioning, messaging, value proposition development, and competitive differentiation across the organization’s portfolio.
• Lead go-to-market strategy and execution for new product launches, solution enhancements, and strategic market initiatives.
• Translate complex healthcare solutions into compelling customer-focused narratives that resonate with executive buyers, benefits leaders, brokers, consultants, and healthcare stakeholders.
• Develop market segmentation, buyer personas, customer journey frameworks, and commercialization plans that accelerate adoption and growth.

Requirements

• BA/BS Degree or equivalent preferably in Marketing, Business, Healthcare Administration, Communications, or a related field; plus 15 years’ related experience; 15 years of Subject Matter Expertise in respective area(s); (or equivalent combination of education and experience); and 12 years supervisory experience; Supervisory experience may be substituted with 12 years of MedImpact experience plus an appropriate external leadership training program and internal mentorship with a seasoned leader at the Vice President level or above that must be completed within 12 months in new position.

Benefits

• Medical / Dental / Vision / Wellness Programs
• Paid Time Off / Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus