Responsibilities

• Strategic Communications & Brand Positioning: - Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourse - Own brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media stories - Ensure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborations - Identify and capitalize on cultural moments and opportunities to authentically amplify the brand
• Editorial & Press Relations: - Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast) - Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibility - Lead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities) - Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategy - Oversee management of press relationships and agencies (e.g., Gusto Luxe China; Pred PR Japan) - Maintain and oversee credit reports and media coverage distribution to company leadership
• Brand Activations & Events: - Develop comprehensive strategy for fashion shows, brand activations, and experiential events that amplify brand positioning and generate earned media - Oversee all fashion show logistics and media coverage, including guestlist strategy, VIP relations, media attendance, seating, and day-of execution - Identify, secure, and manage strategic brand sponsorships and partnerships that elevate events and create co-marketing opportunities - Lead conceptual development of brand activations and collaborations that generate cultural relevance and press coverage
• Editorial Loans & Collateral Management: - Oversee all editorial loans and sample distribution to ensure strategic placement and coverage in key publications - Lead development of all press collateral, including lookbooks, press kits, photography, and brand materials that support media outreach
• Relationship Building & Network: - Build and maintain strategic relationships with media, fashion editors, culture influencers, industry leaders, and brand collaborators - Serve as primary brand ambassador in culture and editorial circles; represent Alexander Wang at industry events and cultivate the brand reputation - Leverage personal network and cultural knowledge to identify partnership and activation opportunities
• Team & Budget Management: - Lead and manage the communications/PR team, including direct reports and cross-functional collaboration with Marketing, Design, and Merchandising - Manage press department budget and approve spending for events, agencies, and communications initiatives - Oversee samples management, closet tracking, and press asset organization
• We are an Equal Opportunity Employer M/D/F/V
• In compliance with the New York City salary transparency requirements, the potential salary for this position is from $160,000 to $175,000, which represents a range commensurate with experience, knowledge, and skills required.

Requirements

• 10+ years of progressive experience in communications, public relations, or marketing
• Minimum 3+ years in a Senior Director-level or equivalent leadership role
• Proven track record of developing and executing integrated communications strategies that generated significant earned media and brand positioning
• Demonstrated expertise in fashion, luxury, or culture communications with deep knowledge of the fashion media landscape
• Established relationships with key editors and journalists at major fashion/culture publications
• Experience leading successful brand activations, events, and experiential campaigns that generated media coverage and cultural impact
• Bachelor degree or equivalent professional experience
• Proficiency in Microsoft Office and Adobe Suite
• Strong copywriting and creative ideation skills
• Excellent analytical and project management skills

Benefits

• We offer a comprehensive benefits package, including but not limited to: - Clothing allowance & discounted merchandise - Healthcare (medical/dental/vision) coverage - Flexible spending account (FSA) & Commuter benefits - 401(k) savings plan with employer match - Summer Fridays