Responsibilities

• Lead strategic direction across converged TV and digital video initiatives, connecting audience, channel, investment, activation, and measurement decisions to client business goals
• Champion CTV and digital video innovation across planning, buying, activation, optimization, reporting, and marketplace development
• Develop clear points of view on ad tech, publisher developments, video consumption trends, measurement, currency, and emerging opportunities in the CTV marketplace
• Shape the vision and planning approach for digital video, including how CTV complements broader media strategy and the consumer journey
• Create scalable best practices, process improvements, educational materials, and automation opportunities that strengthen the practice
• Provide leadership, coaching, and oversight to members of the Digital Video team, including Associate Directors, Supervisors, and Specialists
• Build trusted relationships with senior clients, internal stakeholders, media partners, and ad tech partners
• Oversee the development of effective performance and brand-building strategies across CTV and digital video
• Translate complex marketplace, platform, and measurement developments into clear guidance for internal teams and clients
• Partner with cross-channel planning teams to evaluate audiences, historical performance, scorecards, and client-specific needs to recommend the strongest video investment approach

Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field, or equivalent professional experience
• 8+ years of hands-on media experience, with a strong focus on digital video planning, CTV strategy, and campaign activation
• Strong understanding of platform and publisher relationships, data targeting capabilities, buy types, inventory options, and the evolving CTV ecosystem
• Experience working with DSPs, CTV publishers, measurement partners, currency solutions, trafficking workflows, reporting outputs, and performance insights
• Ability to analyze performance data, identify meaningful storylines, and communicate recommendations clearly to clients and internal teams
• A collaborative leadership style with experience mentoring, developing, and managing team members
• Curiosity and enthusiasm for ad tech, video innovation, new marketplace models, and the changing way audiences consume television and video content
• Strong project management skills, attention to detail, and the ability to balance strategic leadership with operational excellence
• Appreciation of our agency Core Values

Benefits

• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 4-6 weeks PTO
• 12 paid holidays
• 12-18 weeks fully-paid Family and Medical Leave
• Monthly Work-From-Home allowance
• Additional benefits details can be found here