Responsibilities

• Account Leadership & Client Partnership - Serve as the day-to-day performance media lead across assigned client accounts. - Partner with SVP and executive leadership to ensure successful delivery of sophisticated media programs. - Act as primary point of contact for performance media strategy, execution oversight, reporting, and optimization recommendations. - Provide leadership and accountability across campaign planning, implementation, performance analysis, and team coordination. - Ensure programs are progressing efficiently while escalating strategic issues and opportunities to senior leadership. - Build and maintain trusted client relationships while representing the agency's performance media expertise.
• Media Strategy & Planning - Develop integrated media strategies leveraging paid social, search, programmatic, and emerging channels. - Translate client business, reputation, advocacy, and communications objectives into measurable media plans. - Lead audience segmentation, targeting, media mix decisions, channel recommendations, and budget allocation strategies. - Incorporate first-party, third-party, behavioral, geographic, and stakeholder audience approaches to maximize campaign effectiveness. - Provide strategic guidance on awareness, reputation, perception, policy, and advocacy-focused communications programs.
• Performance Media Leadership - Oversee campaign execution across major media platforms including: Meta, LinkedIn, TikTok, YouTube. - Evaluate performance and identify opportunities for growth, efficiency, and audience expansion. - Lead campaign optimization strategy while ensuring execution aligns with business objectives.
• Public Affairs & Corporate Affairs Expertise - Apply media strategy expertise within public affairs, advocacy, corporate reputation, public policy, and stakeholder communications environments. Familiarity with AI and Retail sectors is a plus. - Support clients navigating complex public perception, reputation, policy, and social impact issues. - Collaborate with multidisciplinary communications teams to integrate earned, owned, and paid media approaches. - Advise clients on audience engagement strategies within highly scrutinized or complex stakeholder environments.
• Team Leadership & Development - Manage and mentor team members while promoting best practices and operational excellence. - Establish effective processes and ways of working across internal teams and client stakeholders. - Foster collaboration across performance media, analytics, public affairs, creative, and account teams.

Requirements

• 10 to 12 years of experience leading paid media strategy across agency, public affairs, communications, political, advocacy, or corporate marketing environments.
• Demonstrated success leading large-scale paid media campaigns across social, search, and programmatic channels.
• Strong experience managing client relationships and leading integrated account teams.
• Deep understanding of audience targeting, media planning, campaign optimization, attribution, and reporting methodologies.
• Experience leveraging Google Ads, Google Tags, Google Search, DV360 and Trade Desk, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
• Strong understanding of media operations, reporting frameworks, and campaign measurement.
• Ability to translate data and analytics into clear strategic recommendations for clients and senior stakeholders.
• Experience working in fast-paced agency or consulting environments managing multiple client priorities simultaneously.
• Exceptional communication, presentation, and client counseling skills.

Preferred

• Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.
• Expertise in programmatic and search marketing in addition to paid social.
• Familiarity with audience and voter or stakeholder data platforms such as: LiveRamp, Applecart, Atlas, i360, BlueLabs.
• Experience using competitive intelligence tools such as AdClarity, Pathmatics, or comparable platforms.
• Experience supporting technology, AI, infrastructure, telecommunications, healthcare, or regulated-industry clients.

Benefits

• We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome .