Responsibilities

• Development and execution of BET brand strategies designed to drive brand health and love for BET
• Operate as the connective tissue for brands and various corporate departments to share information across the organization
• Develop marketing briefs by compiling research, insights, competitive analysis
• Manage delivery of marketing campaigns in collaboration with other departments across disciplines (On-Air, Paid Media, Digital, Social, Press/Special Events, etc.)
• Create and execute in-market brand events as needed in support of consumer marketing initiatives
• Identify unique partnership opportunities that reinforce the BET brand
• Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)
• Budget tracking for campaigns and initiatives
• Analyze performance and monitor partnership investments
• Make sure improvements are made to meet overall ROI goals

Requirements

• Minimum 10+ years of experience
• Exemplary collaboration skills inside complex organizations
• Demonstrate robust analytic thinking and ability to operate as a business owner
• Ability to project-manage from start to finish
• Top-notch written, verbal communication, and presentation skills
• Flexibility, initiative, desire for dynamic environment
• Solid interpersonal, relationship-development skills
• Effective problem-solver with “can-do” attitude
• Exemplary attention to detail and proficient PowerPoint skills
• Well-organized with a deep ability to prioritize and a master at multitasking

Preferred

• Experience in marketing, advertising, or media strategy preferred
• Direct experience targeting the BET core audience

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO