Responsibilities

• Provide vision, direction, and leadership to paid search teams, ensuring alignment with agency goals and client business outcomes
• Lead and inspire teams in the development and execution of high‑impact paid search strategies that deliver sustained performance and growth
• Build and maintain executive‑level client relationships, serving as a trusted advisor across paid search and broader digital strategy
• Define success frameworks for paid search programs, including KPIs, measurement approaches, and optimization strategies
• Advocate for the value of paid search across the organization, educating clients and teams on evolving platform capabilities, automation, and industry trends
• Guide teams in improving performance through advanced optimization techniques, AI‑supported bidding and forecasting tools, and sound strategic judgment
• Lead senior‑level client and internal presentations that clearly communicate strategy, insights, and performance outcomes
• Own financial oversight for assigned accounts, including P&L management, forecasting, and staffing plans
• Drive holistic media planning and integration by partnering with leaders across analytics, programmatic, paid social, and other performance disciplines
• Establish scalable processes, quality standards, and best practices to support operational excellence and growth