Vice President, Paid Media

Responsibilities

• Lead paid media strategy across multiple client accounts, overseeing end-to-end, multi-channel campaigns across a diverse range of industries, audiences and objectives.
• Develop audience-first, channel-agnostic paid media strategies, translating client business and communications goals into media approaches, channel recommendations, investment strategies and measurable KPIs.
• Serve as a senior paid media counselor to clients and internal account leaders, confidently presenting recommendations, performance insights and proactive opportunities.
• Oversee integrated media planning across channels including paid social, paid search, programmatic display/video, CTV, streaming audio, OOH, print, publisher partnerships and other emerging opportunities as appropriate to client objectives.
• Guide teams through campaign planning, activation, optimization and measurement, ensuring work meets Orchestra’s standards for strategy, quality, accuracy and performance.
• Review media plans, campaign setups, reporting and strategic deliverables, providing clear direction and actionable feedback to team members.
• Manage, mentor and develop paid media team members, helping establish clear expectations, strengthen their strategic capabilities and support their career growth.
• Partner with the Head of Paid Media on team structure, resourcing, workflow and operational best practices as the practice continues to grow.
• Collaborate closely with colleagues across strategy, insights, creative, earned media, organic social, influencer and other Orchestra capabilities to develop integrated client solutions.
• Partner with client and growth teams to identify organic growth and new business opportunities, contributing paid media strategy, scoping and recommendations to proposals and pitches.

Requirements

• 10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies.
• Strong agency experience managing multiple clients, teams and competing priorities in a fast-paced environment.
• Deep understanding of the paid media ecosystem, including paid social, search, and programmatic, with broader experience across channels such as CTV, streaming audio, OOH, print and publisher partnerships.
• Experience developing strategies for both B2B and B2C audiences; experience across multiple industries or client verticals strongly preferred.
• Demonstrated ability to translate business and communications objectives into audience, channel, investment and measurement strategies.
• Strong client leadership skills and experience advising and presenting to senior-level client stakeholders.
• Proven experience managing, mentoring and developing media professionals, with the ability to lead through both direct management and influence.
• Strong understanding of campaign measurement, reporting and optimization, with the ability to turn data into clear insights and strategic recommendations.
• Experience contributing to new business, organic growth, scoping and/or proposal development.
• Excellent written and verbal communication skills and the ability to communicate complex media concepts clearly to both media and non-media audiences.