Vice President (M+I), Social Media & Content

Responsibilities

• Lead social strategies across B2B and B2C brands, translating business and communications objectives into platform-specific programs.
• Develop and oversee social-first content, including always-on programming, campaigns, thought leadership and real-time opportunities.
• Write and edit strong, platform-native social copy for brands and senior executives.
• Build executive social and thought leadership programs, including positioning, voice development, content pillars and editorial calendars.
• Advise clients on the evolving role of LinkedIn, X and emerging platforms in executive and corporate communications.
• Develop strategies across LinkedIn, X, Instagram, TikTok, YouTube and other relevant platforms.
• Integrate organic and paid social, identifying opportunities for amplification and audience growth.
• Bring experience with paid social strategy and media buying, including targeting, optimization and measurement.
• Use social listening tools, audience insights and performance data to refine programming and identify new opportunities. Make recommendations for optimal tools and be comfortable using AI for insights and research.
• Partner with creative, earned, influencer and integrated teams to develop ideas that can travel across channels.

Requirements

• 8+ years of experience in social media, digital communications, content strategy or integrated marketing.
• Strong experience across both B2B and B2C social strategy.
• Exceptional social copywriting and editing skills.
• Demonstrated experience developing executive LinkedIn and thought leadership programs.
• Strong understanding ofLinkedIn, X and emerging channels for executive communications.
• Experience developing paid social strategies, with familiarity with social buying, targeting, optimization and measurement.
• Strong understanding of social analytics, audience behavior and content performance.
• Ability to counsel senior clients and executives with confidence.
• A strong instinct for culture, emerging platforms and how brands can participate credibly in social conversation.

Preferred

• Experience in the following candidates is a bonus – healthcare, consumer healthcare, pharma communications, B2B technology, consumer technology and more. A diverse range of experience is appreciated.

Benefits

• A hybrid work environment with a home and office schedule (2+ days in the office per week) and work-from-anywhere weeks
• Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
• Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
• Four-week sabbatical every five years of employment
• Exceptional parental leave benefits
• Global mentorship and networking programs
• Monthly cell phone reimbursement
• 401k savings and employee stock purchase plan
• Volunteer hours (20 hours annually) for designated non-profit partners and personal choice
• Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)