Vice President, Media Strategy

Plano, TX (Hybrid)

$149K/yr – $215K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive global media strategy leadership for Starcoms client portfolio, shaping data-driven plans and learning agendas.

  • Own and articulate media strategy driving campaign outcomes for a senior client portfolio.
  • Must-have: 10+ years in media planning/strategy with 5+ years of management.
  • Standout: Ability to build client relationships and lead cross-functional teams.

Job Description

Responsibilities

  • Lead and manage media strategy development and planning to achieve campaign and business objectives
  • Ensure team delivers sound strategic media recommendations based on a clear understanding of brand objectives, supported by data and insights
  • Ensure strategic integrity across all paid media deliverables to client
  • Work with analytics and research teams to identify/apply learnings and develop learning agendas
  • Collaborate with investment teams to ensure tactical strategies and recommendations deliver against media and marketing strategies and objectives
  • Be a leader who builds solid and positive relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team, and works collaboratively with discipline partners
  • Apply experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
  • Proactively write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Requirements

  • 10+ years of experience in media planning/strategy with progressive levels of responsibility
  • 5+ years of previous management experience
  • Ability to strategically plan campaigns to align with clients strategic goals and KPIs
  • Experience across all media types, with performance experience is a plus
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership ability to drive team to deliver results

    Benefits

    • Paid Family Care for parents and caregivers for 12 weeks or more
    • Monetary assistance and support for Adoption, Surrogacy and Fertility
    • Monetary assistance and support for pet adoption
    • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
    • Tuition Assistance
    • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
    • Matching Gifts programs
    • Flexible working arrangements
    • Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
    • Business Resource Groups that support multiple affinities and alliances
    Starcom logo

    Starcom

    3.7 Glassdoor

    With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

    Founded in 1936
    Chicago, Illinois, USA
    6.1K employees (2,084 in marketing)
    66% recommend to a friend
    59% CEO approval

    Traffic Signals

    Monthly Visitors
    20.1K
    Traffic Source Mix
    Search
    43.1%
    Direct
    41.6%
    Referral
    9.1%
    Social
    4.6%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~6.1K

    Marketing Team

    Marketing Team Size
    1,983 (33% of company)
    Median Career Experience
    10 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    34

    Funding

    Total Funding
    $57.1M
    Last Raise
    $43.2M
    Series A, 1 months ago

    Funding History

    • Feb 2026
      Series A • $43.2M
    • Aug 2025
      Series A
    • May 2025
      Series A • $13.9M

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