Responsibilities

• Develop the strategic vision for the analytics function for the New York office that sets us apart from other agency analytics offerings that can be shared across VaynerMedia offices and the larger VaynerX family
• Collaborate with the global analytics leads on creative and strategy insights initiatives inclusive of cross-audience insights and creative insight aggregation at scale (platform best practices, benchmarking)
• Contribute to the agency leadership team keeping a pulse on client team priorities, identifying analytics opportunities in existing accounts, and ensure analytics is negotiated into business growth opportunities
• Standardize dashboarding and reporting across VaynerMedia New York clients working with media leads and Tracer
• Work with Partnerships team to develop relationships with existing and prospective data and measurement partners.
• Oversee the New York Analytics team managing career development and continuing education for NY-based analytics resources.
• Own development of organic reporting structure
• Build infrastructure for cross-account cohort measurement & optimization
• Build and execute general media, strategy, creative measurement, analytics, and insights POV including lead high risk/low bandwidth experimentation across measurement and insights
• Oversee capability and tool development as driven by client demand.

Requirements

• At least 10 years of experience working in an Analytics capacity in the Media industry with a proven track record in building measurement, reporting, and insights ecosystems to support decision making processes
• Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement, A/B Muti-variate testing and incrementality testing
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Experience working with relational databases, SQL and database infrastructures such as AWS, Snowflake, Azure, GBQ
• Experience with third party research partners such as GfK, Nielsen and comScore
• Understanding of ad verification tools such as IAS, Moat, etc
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
• Ability to develop frameworks for steering complex analytics projects
• Experience leading cross-functional initiatives and/or teams
• Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas

Benefits

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits