Vice President, Marketing

Responsibilities

• Lead We Insure's overall brand strategy, creative direction, and social media presence.
• Build and develop internal creative and marketing capabilities to support the company's growth.
• Oversee the development of marketing campaigns, video content, design, and digital materials that strengthen brand awareness and engagement.
• Develop and execute social media strategies across We Insure's corporate channels.
• Create compelling content that highlights franchise agency owners, customer experiences, and the We Insure brand.
• Maintain consistent brand standards across corporate and franchise marketing while allowing flexibility for local market needs.
• Identify new creative opportunities, content formats, and marketing channels to expand brand visibility.
• Develop and execute marketing strategies that generate qualified leads, support customer acquisition, and drive growth across the franchise agency network.
• Partner with external agencies to manage and optimize paid search, local search, digital advertising, email campaigns, and other marketing channels.
• Evaluate marketing performance and allocate resources based on lead quality, conversion rates, acquisition costs, and business results.

Requirements

• Bachelor's degree in Marketing.
• 10+ years of progressive marketing experience, including at least 5 years in a leadership role overseeing brand strategy, creative direction, and marketing campaigns.
• Proven experience developing and executing marketing strategies that drive measurable business growth, including lead generation and customer acquisition.
• Experience managing marketing budgets, evaluating campaign performance, and making data-driven investment decisions.
• Experience supporting franchisees, independent agents, dealers, or other distributed business owners with marketing programs that improve local business performance.
• Strong creative and brand judgment, with experience overseeing design, video production, content development, and social media strategy.
• Experience developing integrated marketing campaigns across digital, social, email, and other marketing channels.
• Understanding of referral marketing, CRM platforms, marketing automation, and customer engagement strategies.
• Ability to evaluate internal marketing capabilities and determine when to leverage external agency partners.
• Strong leadership, communication, and relationship-building skills, with the ability to work effectively with executives, franchise owners, and cross-functional teams.

Preferred

• Experience building and leading an internal marketing or creative team.
• Experience managing external creative, public relations, or performance marketing agencies.
• Experience working in the insurance or financial services industry.
• Experience supporting franchise organizations, channel marketing programs, or multi-location business networks.