Responsibilities

• Lead the development and execution of integrated, data-driven marketing strategies that support business growth, customer acquisition, retention, and revenue optimization.
• Oversee full-funnel marketing efforts across all channels, including paid media, social/digital platforms, website, and CRM, ensuring achievement of defined KPIs.
• Provide strategic direction for brand positioning, media planning, social/digital marketing, CRM, marketing partnerships, and ecommerce initiatives to deliver sustained, long-term growth in traffic, conversion, average ticket price and repeat visitation to Vessel and Hudson Yards.
• Establish and manage a high-performing functions across social, programmatic, search, retargeting, and CRM channels to ensure predictable and scalable growth.
• Direct paid media activities, including annual integrated planning, channel strategy, budgeting, partner selection, execution, and performance measurement.
• Drive continuous optimization through testing and adoption of emerging channels, platforms, and marketing technologies.
• Lead digital marketing initiatives, including website performance, SEO/GEO, email, and omni-channel CRM programs, leveraging advanced audience segmentation to maximize engagement effectiveness and conversion.
• Define and manage marketing and ecommerce performance metrics across the funnel; analyze results and adjust strategies to improve efficiency, ROI, and business impact.
• Collaborate cross-functionally to ensure alignment with Hudson Yards’ strategy and objectives.