Responsibilities

• Social Media / Influencer Marketing
• Communications / PR
• Creative / Graphic Design
• Digital / Ecommerce Marketing
• Lead integrated marketing strategy surrounding major prestige retail launches and omnichannel growth initiatives
• Collaborate closely with external creative and media agencies to develop and execute integrated campaigns across:
• Paid Media
• Social
• Ecommerce
• Retail
• Influencer
• Brand Content
• Help guide social-first storytelling and content strategy across platforms including TikTok, Instagram, Meta, YouTube, and emerging digital channels
• Partner with agencies and internal teams to translate brand storytelling into high-performing digital campaigns, creator content, and paid media assets
• Develop marketing briefs, presentations, launch strategies, and campaign plans
• Help shape and elevate overall brand storytelling and creative direction
• Analyze campaign performance and marketing effectiveness, using data to optimize strategy and execution
• Ensure strong alignment across brand, sales, ecommerce, education, and operations teams
• Lead marketing and promotional calendar development and execution across all channels
• Support continued growth of UNITE’s DTC business while strengthening retail and professional partnerships