Vice President-Marketing Strategy Lead, Shopping Innovation & AI Strategy

Responsibilities

• Develop and lead the multi-year vision for shopping innovation, with agentic shopping as a core growth and customer experience priority.
• Reimagine how customers discover, evaluate, compare, and select banking products across public, authenticated, and assisted (in-branch) experiences.
• Identify and prioritize high-value uses of AI across the shopping journey, including customer insights, personalization, recommendations and decision support, content intelligence, experimentation, workflow automation, and agent-enabled experiences.
• Translate emerging technologies and changing customer behaviors into focused strategies, business cases, roadmaps, and near-term experiments.
• Define the role of AI agents in the shopping ecosystem, including where they should inform, recommend, personalize, or act—and where human judgment, customer consent, and controls must remain central.
• Champion responsible, customer-centered AI by establishing clear success measures, evidence standards, human-in-the-loop controls, and appropriate risk and compliance engagement.
• Partner across marketing, product, design, analytics, technology, legal, risk, and controls to align priorities, remove barriers, and deliver shared outcomes without direct authority.
• Build an experimentation agenda that tests customer value, commercial impact, trust, operational feasibility, and scalability before broader rollout.
• Use customer research, behavioral data, market intelligence, and competitive trends to identify unmet needs and inform strategic choices.
• Create compelling executive narratives that simplify complex ideas, frame tradeoffs, secure decisions, and sustain momentum across senior stakeholders.

Requirements

• Bachelor’s degree in marketing, business, strategy, analytics, design, technology, or a related field.
• 7+ years of experience leading digital strategy, customer experience, innovation, growth, or transformation initiatives.
• Demonstrated experience turning ambiguous customer or business problems into a clear vision, strategic choices, a roadmap, and measurable outcomes.
• Genuine, hands-on AI fluency beyond basic chat or content generation, with experience applying AI to real workflows, customer experiences, or decision processes.
• Working understanding of agentic AI, including multi-step workflows, tool use, data and source grounding, autonomy boundaries, human approval points, and failure modes.
• Practical judgment about when AI is ready to scale, when it requires additional controls or testing, and when a deterministic or human-led solution is more appropriate.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders without relying on formal authority.
• Strong customer-centered and analytical problem-solving skills, with the ability to connect qualitative insight, behavioral data, and commercial outcomes.
• Experience designing and scaling test-and-learn programs, new digital capabilities, or modernized customer journeys.
• Excellent written and verbal communication skills, including the ability to translate technical concepts for non-technical audiences and create concise, executive-level presentations.

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.