Vice President, Marketing Strategy Lead-Affluent Branch Experience at JPMorgan Chase & Co. | Columbus, OH | $133K/yr – $190K/yr

Vice President, Marketing Strategy Lead-Affluent Branch Experience

Columbus, OH (On-site)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the enablement platform for private client bankers, shaping adoption and real time insights across CRM and channels.

Platform strategy and cross-functional ownership for a sales enablement tool used by bankers, with emphasis on adoption and speed to market.
Real-time customization, engagement tracking, and materials personalization to support banker and client interactions.
Future integrations with CRM, email, and mobile to create a unified marketing and sales ecosystem.

Responsibilities

Lead the end-to-end strategy and execution for the sales enablement platform, partnering across marketing, product, technology and vendor teams to deliver a seamless, integrated experience for Private Client Bankers.
Develop and implement solutions that enable bankers to customize client materials, track engagement and access insights in real-time.
Champion adoption, ensuring bankers can efficiently personalize pitchbooks, flyers and other collateral, reducing manual processes and increasing speed-to-market.
Collaborate with cross-functional stakeholders to gather feedback, analyze platform usage and drive continuous optimization based on banker and client needs.
Oversee future integration with CRM, email, and mobile channels, ensuring a unified marketing and sales ecosystem.
Monitor industry trends and regulatory requirements to inform product and marketing strategy, ensuring compliance and relevance

Requirements

Bachelor’s degree in Marketing, Business, Product Management, Technology, or related field
7+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations
Proven track record of leading cross-functional teams and delivering innovative digital solutions
Experience launching and optimizing digital platforms or tools for sales or client engagement
Strong analytical, strategic planning, and problem-solving skills
Demonstrated ability to drive adoption and change management for new technologies or platforms
Expertise in campaign management, customer engagement analytics, and performance measurement
Excellent written and verbal communication skills, including executive-level presentation abilities
Highly proficient in Microsoft Excel and PowerPoint
Comfortable working in a highly matrixed, fast-paced environment with shifting priorities
Experience managing budgets, forecasts, and ROI for marketing or product initiatives

Preferred

Is both data-driven and creative, leveraging insights to drive innovation and enhance client experiences
Is passionate about empowering sales teams with tools that streamline processes and personalize client engagement
Thrives in dynamic environments, embracing change and ambiguity with resilience and adaptability
Champions a customer-first mindset, ensuring solutions are relevant, personalized, and impactful and communicates clearly and persuasively, tailoring messages for executive and field audiences
Possesses exceptional presentation-building skills; able to distill complex ideas into clear, compelling executive summaries and stays ahead of industry trends

Benefits