Vice President of Marketing

Responsibilities

• Define and own the multi-year multi-channel marketing strategy in partnership with the Creative Director and Director E-Commerce, aligning brand, digital, CRM, and PR against shared commercial goals.
• Build a high-trust working relationship with the Office of the Creative Director, taking creative direction with confidence and translating it into executional plans across every channel.
• Bring marketing intelligence—customer insight, performance data, competitive context, into creative conversations early, so work is informed without being constrained.
• Serve as the connective tissue between creative, e-commerce, retail, and wholesale, ensuring consistency across every customer touchpoint
• Own the end-to-end marketing calendar, integrating brand campaigns, product launches, cultural moments, retail openings, and wholesale milestones.
• Lead 360 campaign execution in partnership with Ecommerce team - from creative handoff through go-live, coordinating paid media, organic social, CRM, ecommerce, PR/influencer, retail, and wholesale touchpoints.
• Run post-mortems and cross-functional reviews, holding the team accountable for results and continuous improvement.
• Oversee the Director E-commerce, ensuring performance media, site experience, and the digital customer journey function as one integrated system.
• Lead the buildout of the CRM function, including platform, segmentation, lifecycle programs, and reporting across acquisition, retention, and reactivation.
• Define a single customer view across retail and e-commerce, and establish measurement frameworks for LTV, retention, and repeat purchase rate.

Requirements

• 10+ years of marketing experience with significant time in luxury, fashion, beauty, or adjacent premium consumer categories; luxury sensibility required, jewelry experience not.
• Proven track record building and leading high-performing marketing teams through growth or organizational change.
• Deep experience partnering with creative leadership in a creatively led brand environment.
• Strong digital marketing and e-commerce fluency, including CRM, performance media, and the modern customer journey.
• Sharp strategist and confident executor—comfortable in a high-growth, founder-influenced environment.
• Bachelor’s degree required; MBA or equivalent strategic training a plus.

Benefits

• Competitive health and benefits package
• Generous paid time off and paid sick leave
• Paid holidays
• 401(k) with up to a 3.5% employer match
• Generous employee and friends and family discounts on our jewelry, because we want you to wear and love what we make