Responsibilities

• Marketing Strategy & Brand Leadership - Own the overall marketing strategy and roadmap—setting priorities, allocating resources, and driving integrated plans that grow awareness, trial, and repeat across all channels
• Marketing Strategy & Brand Leadership - Serve as the senior brand steward, ensuring Righteous Felon’s voice, visual identity, and positioning remain bold, consistent, and culturally relevant across every touchpoint
• Marketing Strategy & Brand Leadership - Translate consumer insights, competitive intelligence, and business goals into a clear marketing plan with measurable outcomes
• Marketing Strategy & Brand Leadership - Co-own the company’s growth strategy with the CEO and VP of Sales—shaping 'where to play' and 'how to win' from a marketing perspective
• Digital Marketing & Performance - Oversee all digital marketing channels: paid social, paid search, programmatic, email/SMS, Amazon advertising, and retail media networks
• Digital Marketing & Performance - Drive a performance marketing engine that balances brand-building with demand-driving—optimizing spend across channels for CAC, ROAS, and LTV
• Digital Marketing & Performance - Own the DTC and e-commerce marketing strategy, partnering with E-comm to drive traffic, conversion, and retention on righteousfelon.com and Amazon
• Digital Marketing & Performance - Set KPIs, dashboards, and reporting cadences that give the team and leadership clear visibility into what's working and where to invest
• Social Media & Content Strategy - Lead the social media function (directly managing the Senior Social Media Manager), setting the strategic direction for Instagram, TikTok, YouTube, X, Reddit, and emerging platforms
• Social Media & Content Strategy - Ensure content strategy is platform-native, culturally tapped-in, and designed to drive both engagement and conversion
• Social Media & Content Strategy - Push creative boundaries—Righteous Felon's social presence should be the envy of the snack category

Requirements

• 10+ years of progressive marketing experience in CPG food & beverage, with at least 5 years in a senior leadership role managing a cross-functional marketing team
• Proven ability to lead both brand marketing and performance/digital marketing—you’re fluent in building brands and driving measurable commercial results
• Deep experience across retail marketing, e-commerce/DTC, social media, influencer, and experiential/IRL activations
• Track record of building and scaling marketing functions at high-growth or challenger brands
• AI + automation passion (non-negotiable): You actively use AI to move faster, think better, and amplify output. You’ve embedded AI into your team’s workflows and you’re excited to build the systems—prompts, templates, automations—that make a lean team operate like a machine.
• Strong analytical mindset with fluency in marketing analytics, attribution, and ROI measurement across channels
• Excellent leadership skills—you can recruit, develop, and retain high-performing marketers
• Outstanding written and verbal communication skills, including ability to craft compelling brand narratives and present to leadership, retailers, and partners
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Willingness to travel as needed for activations, trade shows, and retailer meetings

Preferred

• MBA preferred
• Experience in snacks, protein, meat snacks, or adjacent better-for-you categories
• Background at brands sold in major retail (Costco, Walmart, Target, Kroger, convenience, natural)
• Experience building influencer and creator programs at scale
• Deep familiarity with Amazon advertising, retail media networks (Criteo, CitrusAd, etc.), and e-commerce growth levers
• Experience managing total marketing budgets of $2M+ and allocating across brand, performance, and trade
• Experience with marketing automation and workflow tools (Zapier, Make, n8n, Klaviyo, etc.)
• Strong creative instincts with a portfolio of bold, category-disrupting work

Benefits

• Competitive salary
• 401K with 4% Company Match
• Performance bonus opportunity
• Health, dental, and vision insurance
• Flexible PTO policy
• Hybrid work environment (Philadelphia area)
• Free snacks (obviously)