Responsibilities

• Develop and execute comprehensive brand and marketing strategies aligned with business goals.
• Serve as a key member of the Precision Sports & Technology leadership team, contributing to overall platform strategy and execution.
• Hold brand and performance together: build the brand salience that puts RGT’s brands at the front of the golfer’s mind while running efficient, accountable demand generation
• Lead all aspects of performance marketing, including paid media, SEO/SEM, affiliate, and conversion optimization
• Build scalable lead generation engines for both consumer and B2B segments (e.g., golf facilities, fitters, retailers) with disciplined alignment to
• Scrutinize where each marketing dollar goes furthest, manage to ROAS and CAC/LTV, and reallocate without sentiment when the numbers say to
• Own D2C growth strategy including accountability for site traffic, conversion rate, and revenue across sites
• Own the full D2C funnel: product detail pages, checkout experience, aligning with sales on promotional strategy, lifecycle and retention
• Partner with Product and Technology teams to enhance digital experiences and conversion across platforms
• Leverage CRM and marketing automation to drive personalization, repeat purchase, and lifetime value

Requirements

• 15+ years of progressive marketing leadership experience, with at least 5–7 years in a senior executive role
• Deep golf industry experience required, including exposure to equipment, technology, launch monitors, or connected golf platforms
• Strong background in both hardware and software marketing, ideally within consumer or prosumer technology categories
• Proven success scaling D2C businesses and driving measurable growth through performance marketing
• Expertise in lead generation, CRM, marketing analytics, and digital transformation
• Demonstrated ability to lead multi-brand portfolios and manage complex go-to-market strategies
• Track record of effective cross-functional leadership with Sales, Product, and Customer Experience teams

Benefits

• medical and dental, vision, disability and life insurance
• 401K
• PTO
• paid holidays
• gear discounts
• ability to add value to an exciting mission