Responsibilities

• Develop full-funnel digital marketing strategies, including programmatic display/retargeting, paid social media, and third-party marketing to generate awareness and leads.
• Oversee the execution of related trade shows and events, including PR, marketing plans, and event logistics.
• Engage directly with sales to determine training tools and sales material.
• Launch ABM campaigns in Demandbase
• Update Salesforce Chatter weekly and maintain the marketing calendar as needed in support of sales team awareness and engagement.
• Use Salesforce to report weekly, monthly, and quarterly on campaign performance and ROI.
• Manage to 100% of allocated budget and track individual invoices.
• This position will be reporting to the Marketing Communications Manager based in Texas (remote)

Requirements

• Bachelor's degree in marketing or related field
• 5+ years of experience in marketing, with a focus on lead generation, demand generation, and digital marketing.
• Positive attitude, open to taking on different responsibilities and learning new things, develop good relationships with co-workers and cross-functional teams.
• Be very detail oriented and have the ablity to juggle multiple projects.
• Stay curious and ask questions to deepen your knowledge
• Use critical thinking skills to anticipate the needs of cross-functional teams
• Be creative and have strong problem solving skills

Benefits

• Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.”