Responsibilities

• CRM
• - Own the Alpine IQ CRM platform, including audience segmentation, lifecycle campaign development (email, SMS, and push notifications), loyalty program management, and campaign performance reporting.
• - Develop, execute, and optimize lifecycle marketing campaigns aligned with promotions, retail initiatives, and product launches.
• - Analyze customer behavior and campaign performance across CRM channels (email, SMS, push notifications, loyalty, and web) to optimize engagement, retention, and conversion.
• - Manage CRM troubleshooting and technical support requests, including identifying and documenting platform issues, submitting and tracking support tickets with Alpine IQ, coordinating resolutions, and ensuring timely follow-up through completion.
• Mobile App Management
• - Own the day-to-day management and optimization of the Fine Fettle mobile app, ensuring functionality, accuracy, and a seamless customer experience.
• - Serve as the primary point of contact for Digital Awesome, the external app development partner, managing ongoing communications, troubleshooting, platform updates, and development requests.
• - Own and manage the Dispensary Mate platform, including app configuration, content updates, and ongoing maintenance.
• - Manage the mobile app functionality within Alpine IQ, including push notifications, audience segmentation, and app-related customer engagement campaigns.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of marketing experience, with at least 3 years in a cannabis-specific role.
• Proven success in developing and executing multifaceted marketing strategies in the cannabis industry.
• Hands-on experience managing marketing CRM platforms, including building, scheduling, deploying, and optimizing email, SMS, and push notification campaigns.
• Experience with Alpine IQ is preferred; experience with comparable platforms such as Klaviyo or HubSpot is also valuable.
• Strong analytical skills with experience interpreting marketing performance data, developing reports, and translating insights into actionable recommendations.
• Experience managing mobile app platforms, coordinating with external development partners, and analyzing app performance through platforms such as Mixpanel, Dispensary Mate, or comparable analytics tools is preferred.
• Experience troubleshooting marketing technology platforms, managing technical support tickets, and coordinating issue resolution with external vendors is preferred.
• Exceptional communication and interpersonal skills.
• Strong analytical and financial skills to measure success effectively, manage budgets, and make data-driven decisions.

Preferred

• Experience using Canva to create, edit, and adapt marketing assets for digital communications, including email, SMS, and mobile app campaigns, is a plus.
• Ability to work within established brand guidelines and utilize existing creative templates to support marketing campaign execution is preferred.
• Proficiency in using Asana or similar project management software is a plus.
• Familiarity with OKRs and their application in driving project success is a plus.
• Knowledge of cannabis products, strains, and consumption methods is advantageous.

Benefits

• Competitive pay with opportunities for growth, development, and advancement.
• Comprehensive benefit packages that offer medical, dental, vision, and life insurance.
• Paid time off, including holidays and vacation days.
• 401(k) Retirement Savings Plan with Employer Matching Contributions.
• Generous Employee Discount.
• A collaborative and supportive work environment at a growing company.