Drive and lead marketing strategy for healthcare recruitment solutions, aligning growth with AI-enabled transformation and enterprise ABM.

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives
• Position PracticeMatch as a market leader in healthcare recruitment solutions
• Partner with executive leadership to define go-to-market strategies and expansion opportunities
• Partner closely with sales leadership to align marketing and revenue goals that support sales enablement
• Identifies opportunities to transition repetitive, or time-intensive processes to AI-assisted or fully automated workflows, while maintaining appropriate human review checkpoints to ensure quality, accuracy, and compliance without compromising output integrity.
• Actively participates in the organization wide, ongoing effort to move from manual BU operational processes to AI-augmented and automated equivalents. Partners with cross-functional teams to evaluate, pilot, and scale AI transitions.
• Drive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnerships
• Develop and execute account-based marketing strategies targeting key healthcare systems and enterprise clients
• Optimize lead generation, conversion funnels, and customer acquisition strategies
• Implement data-driven marketing initiatives to improve ROI and customer lifetime value