Responsibilities

• Global Marketing Strategy & Leadership
• Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long‑term positioning
• Act as senior marketing leader and partner to the CEO and Executive Leadership Team
• Establish clear marketing priorities, operating plans, and global KPIs
• Ensure consistency of message, brand, and execution across regions (US, Europe, APAC)
• Own marketing ROI, budget efficiency, and performance optimisation
• Revenue Growth & Demand Generation
• Drive measurable pipeline growth through integrated B2B demand generation and account‑based marketing (ABM)
• Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectiveness
• Support strategic account growth, new client acquisition, and cross‑sell of M3 MR Group capabilities across operating brands and solutions
• Brand, Positioning & Thought Leadership
• Own global brand positioning for M3 MR Group within healthcare market research and insights
• Define and manage the group brand architecture—clearly differentiating M3 MR Group’s brands and propositions, with distinct positioning, messaging, and use‑cases while maintaining a consistent group‑level narrative
• Clearly communicate M3’s differentiation: proprietary physician panels, data quality, compliance, speed, and global scale
• Lead thought leadership initiatives across healthcare research, insights, and methodology
• Oversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communications
• Product & Solutions Marketing
• Translate M3’s diverse research capabilities into compelling, client‑focused value propositions
• Own go‑to‑market strategies for new solutions, methodologies, and market expansions
• Develop high‑impact sales enablement materials across proposals, decks, case studies, and credentials