Responsibilities

• Develop and execute strategic marketing initiatives that support membership growth, product and service adoption, and overall business objectives. Partner with member-facing departments to ensure marketing efforts align with organizational goals and drive results.
• Oversee and protect the Quincy Credit Union brand by maintaining a consistent corporate identity across all marketing channels, advertising, media placements, sponsorships, and public relations activities.
• Lead, develop, and manage the Marketing Department, including hiring, training, coaching, performance management, workforce planning, and resource allocation to achieve departmental and organizational objectives.
• Direct the development and management of digital content and marketing communications, ensuring all public-facing digital assets remain engaging, accurate, compliant, and current.
• Manage relationships with external marketing agencies, public relations consultants, media vendors, and other strategic partners to maximize the effectiveness of marketing initiatives.
• Coordinate community outreach programs, sponsorships, and events that enhance Quincy Credit Union's visibility, reputation, and community engagement.
• Develop, administer, and monitor the annual marketing budget, ensuring effective allocation of resources and alignment with strategic priorities.

Requirements

• Five to eight years of progressive experience in marketing, branding, communications, or a related field, including experience leading strategic marketing initiatives, managing teams, and overseeing multi-channel marketing programs.
• Bachelor's degree in marketing, Communications, Business Administration, or a related field preferred. Equivalent combinations of education, professional certifications, and relevant experience may be considered.
• Demonstrated proficiency in marketing strategy, brand management, content development, and creative writing.
• Strong understanding of target marketing principles and member engagement strategies.
• Excellent organizational, analytical, and project management skills, with the ability to coordinate multiple initiatives and meet deadlines.
• Strong verbal and written communication skills with the ability to present ideas effectively to diverse audiences.
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and publishing software, as well as other standard office technologies.
• Experience with digital marketing platforms, social media management, website content management systems, and marketing analytics tools preferred.
• Ability to work collaboratively across departments and manage relationships with external vendors, agencies, and community partners.
• Commitment to delivering exceptional member service and supporting Quincy Credit Union's mission, values, and strategic objectives.