Responsibilities

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
• Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.
• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.
• Define with executive impact the key metrics to drive results and will be used to tune strategy.
• Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.
• Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
• Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
• Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
• Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.
• Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.

Requirements

• 10+ years of progressive B2B Technology Services marketing experience, with a strong background in SaaS-aligned technology services firms , IT consulting, managed services, or a closely adjacent space.
• Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.
• Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.
• Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.
• Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes.
• Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications.
• Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor.
• Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures.
• Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment.
• Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis.

Preferred

• Great if past Higher Ed Services marketing e xperience and/or Cybersecurity Services marketing experience.

Benefits

• Health, Vision, Dental & Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• 3 Weeks Vacation, Sick Leave & Paid Holidays
• 401(K) with a 5% Employer Contribution
• Pet Insurance