VICE PRESIDENT MARKETING

Responsibilities

• Strategic Marketing & Brand Leadership
• Partner with the SVP, Strategic Communications to shape and execute OFN's enterprise marketing strategy, serving as a senior strategic partner on brand, audience strategy, digital engagement, and major campaigns.
• Lead integrated marketing strategies that strengthen OFN's brand and drive participation in its programs, products, services, and events; develop and manage the annual marketing plan and campaign calendar.
• Steward OFN's brand strategy and positioning, ensuring a consistent, compelling expression of OFN's identity across audiences, channels, and experiences; develop and strengthen value propositions for OFN, its membership, programs, and initiatives.
• Develop audience segmentation and engagement strategies for members, prospective members, investors, funders, partners, and practitioners, and lead acquisition, engagement, retention, and re-engagement strategies.
• Manage and optimize OFN's marketing technology ecosystem, including CRM, marketing automation, email, CMS, analytics, digital advertising, AI-enabled tools, and event marketing platforms.
• Integrated Marketing, Audience Growth & Performance
• Lead integrated campaigns across email, web, social, digital advertising, events, and partnerships to increase awareness, engagement, participation, and conversion.
• Develop marketing strategies for OFN's major programs and initiatives, including membership, conferences and events, professional development, research and data offerings, and capital initiatives.
• Develop and optimize audience journeys across OFN's digital ecosystem, improving how stakeholders discover, engage with, and act on OFN's offerings.

Requirements

• Must possess a strong passion for, understanding of, and commitment to OFN's mission, vision, and values. In addition, be a fearless advocate who is confident and resilient in OFN's fight to drive capital into low-income communities.
• Bachelor's degree, or 5–7 years of related work experience in lieu of a degree.
• 5–7 years of progressively responsible communications experience with demonstrated expertise in communications operations, media relations, and executive communications.
• Experience within, or demonstrated knowledge of, the Community Development Financial Institution (CDFI) industry.
• Recent, hands-on experience personally using core platforms, including WordPress, Canva, Adobe Creative Cloud, Meltwater/Cision/PR Newswire, Mailchimp, Google Analytics, Salesforce/Pardot, AI-enabled workflow tools, and Cvent.
• Experience managing communications teams, vendors, and complex cross-functional initiatives.
• Strong background supporting executive communications, crisis communications, and public affairs.
• Experience using project management software such as Asana, Monday.com, or similar platforms.
• Nonprofit, financial services, economic development, public policy, or mission-driven communications experience preferred.
• Strategic Thinker: Brings a forward-looking perspective to problem-solving.

Benefits

• benefits like dental, health, and vision care plans, and family-building benefits like hybrid work arrangements to promote a better work-life balance.
• OFN also offers a Lifestyle Spending Account, Employee Assistance Program, and mental health benefits.
• To maximize teammate financial well-being, OFN offers financial education and auto-enrollment in the company's 403(b) plan with employer contributions.
• To maximize professional growth, OFN provides professional development dollars for each employee, alongside learning and development opportunities.