Digital Marketing Strategist

Responsibilities

• Translate business goals into media strategy, including audience, offer, funnel, channel mix, budget, testing plan, and KPIs tied to client economics.
• Set the pod's weekly priorities by identifying the highest-impact risks and opportunities and turning them into a sequenced work queue for Account Managers and Ad Managers.
• Detect and diagnose performance problems across campaigns, creative, budgets, search terms, websites, forms, tracking, CRM, integrations, reporting, lead quality, and sales process.
• Direct recovery through an execution-ready plan with owners, dependencies, and acceptance criteria, then stay involved until the root cause is corrected and the result is verified in production.
• Own launch readiness across strategy, creative, targeting, budget, access, tracking, CRM handoff, reporting, and client approvals. Separate true blockers from work that can safely continue after launch.
• Own end-to-end measurement and data flow from ad platforms through websites, forms, call tracking, analytics, CRM, automation, qualified pipeline, closed-won revenue, and ROAS.
• Work directly inside platforms when complex setup, debugging, QA, recovery, or training requires it. Routine trafficking and daily optimization remain with the Ad Manager whenever practical.
• Lead client strategy conversations, quarterly recaps, media planning, and responsible forecasting using actual business performance, clear assumptions, and known constraints.
• Turn founder judgment into repeatable decision rules, QA standards, diagnostic processes, launch criteria, and escalation thresholds.
• Every account in the pod has an agreed business goal, funnel, KPI hierarchy, source of truth, and prioritized action plan.

Requirements

• Approximately 6–10 years across paid media strategy, account leadership, performance marketing, marketing operations, or related work. Capability and judgment matter more than a rigid year count.
• Deep working knowledge of Google Ads and Meta Ads, with sound judgment across channels such as LinkedIn, programmatic, geofencing, and retargeting.
• Hands-on experience with GA4, Google Tag Manager, pixels or server-side events, offline conversions, call tracking, and attribution.
• Ability to connect websites and forms with CRM, automation, and reporting systems through native integrations, APIs, or webhooks.
• Ability to audit campaign builds against strategy, diagnose anomalies, and turn findings into an execution-ready repair plan.
• Comfort with browser developer tools, tag debugging, cookie and network inspection, platform diagnostics, and CRM record tracing. Software engineering experience is not required.
• Experience translating complex performance into clear client narratives, quarterly plans, and responsible forecasts.
• Strong business acumen across conversion rates, sales capacity, CAC, LTV, payback, pipeline, revenue, and ROAS.
• Strong convictions loosely held, disciplined QA, clear communication, coachability, and calm ownership under pressure.