Vice President, Marketing - Miami, FL (Onsite)

Responsibilities

• Lead the overall Marketing function to support Loud And Live’s agency clients, live events, and entertainment properties.
• Own strategic planning for major marketing initiatives, ensuring strategies are directly aligned to business objectives, revenue goals, audience priorities, and campaign KPIs.
• Partner directly with business leaders to understand business needs and translate them into actionable marketing strategies.
• Serve as the primary point of contact for executive and business leaders on marketing strategy, priorities, resources, performance, and opportunities.
• Establish a consistent strategic framework for campaign planning and execution across Digital, Traditional, Social, Influencer, and Measurement disciplines.
• Ensure marketing strategies are integrated across channels and teams rather than operating as disconnected individual disciplines.
• Provide strategic leadership and marketing expertise in new business pitches, proposals, and client presentations.
• Partner with leadership across Agency, Events, and Entertainment to ensure marketing priorities and resources are appropriately aligned across the organization.
• Lead, manage, and develop the Marketing organization, including discipline leaders across Digital, Traditional, Social, Influencer, and Measurement & Analytics.
• Establish clear objectives, expectations, accountability, and performance standards for Marketing leaders and practitioners.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Media, or a related field.
• 12+ years of progressive marketing experience with significant experience leading integrated marketing teams or functions.
• Proven experience building and leading cross-functional Marketing organizations within an agency, media, entertainment, experiential, or similarly complex environment.
• Demonstrated experience managing Marketing budgets, resource allocation, staffing forecasts, and vendor investments.
• Strong understanding of Marketing P&L management, budgeting, forecasting, and cost management.
• Proven ability to work directly with senior executives and business leaders to develop and execute strategic priorities.
• Strong analytical and performance marketing capabilities with experience developing KPIs and measurement frameworks.
• Experience with customer data platforms, CRM systems, Marketing analytics, social management, influencer platforms, and other Marketing technology.
• Demonstrated experience evaluating and implementing AI, automation, or emerging Marketing technologies.
• Proven ability to manage multiple campaigns, business units, teams, and priorities simultaneously in a fast-paced environment.

Preferred

• Preferred Qualifications
• Experience supporting live events, entertainment, sports, music, experiential marketing, or ticketed properties.
• Experience marketing to multicultural audiences.
• Experience leading Marketing organizations through periods of growth, transformation, or operational change.
• Bilingual English/Spanish a plus.
• Core Competencies: Strategic thinker with strong execution focus.
• Enterprise-minded Marketing leader.
• Results-driven and commercially focused.
• Strong understanding of integrated Marketing ecosystems.
• Proven team builder and talent developer.