Vice President, Marketing

Chicago, IL

$180K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Own a decentralized marketing engine that connects Chicago area venues to foot traffic and revenue, then modernize the digital footprint and loyalty program while tying spend to store growth.

  • Growth Infrastructure: Define KPIs, measurement framework, and reporting cadence with finance and data teams
  • Demand/Field Activation: Lead local programs, events, and loyalty initiatives across Illinois locations
  • Website and Outbound Modernization: Rebuild site and upgrade outbound marketing to reach location owners, players, and younger audiences

Job Description

Responsibilities

  • The annual marketing plan and budget for Lucky Lincoln Gaming, built by you and executed hands-on with your team
  • Location-level marketing programs, promotions, and player-facing events across our Illinois network, with regular time in the field alongside location owners and players
  • The rollout and ongoing marketing of our revamped player loyalty program
  • Partnership with sales and operations leadership on location acquisition and retention, equipping the revenue team with the brand, materials, and campaigns they need to win
  • A complete rebuild of our website and a modernization of our outbound marketing, strengthening how the brand shows up to location owners, players, and younger audiences, particularly in Chicago
  • The definition of marketing success: KPIs, measurement framework, and reporting cadence for spend efficiency and year-over-year same-store sales growth, operationalized with our finance and data teams
  • A small marketing team and a limited set of outside vendors in a primarily in-house operation
  • Fresh campaign ideas, turned into executed programs with clear results
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Lucky Lincoln Gaming LLC

Are you interested in working for the 5th Largest terminal operator in Illinois? If so, check out the opportunities Lucky Lincoln Gaming offers!Founded in 2013, Lucky Lincoln Gaming, LLC is a licensed Video Gaming Terminal Operator in Illinois. We provide exceptional service to our clients and customers. Our expertise and experience have enabled us to become a successful company ranking in the top Terminal Operators in Illinois in terms of average profit per location for operators in excess of 100 locations.As Lucky Lincoln Gaming, LLC continues to grow, we will be building out the infrastructure for several other entities in different industries including, Lucky Bet Sport Wagering, Midwest Real-Estate, and several new concepts in the retail and food/beverage space.We’re disrupting the industry with innovation! We are pioneers and innovators of our industry. We have swag. We have pride. We own our responsibilities and wake up every morning ready to be better than we were the day before. This is an adventure that has no limits. Why not jump on board?People are the most important ingredient at Lucky Lincoln Gaming. Each team member makes an impact on our business and we share a genuine entrepreneurial spirit and relentless drive to always raise the bar. Together, we nurture a deep sense of community in our organization with a true passion and love for what we do.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.We are committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Founded in 2013
Chicago, Illinois, USA
60 employees (8 in marketing)

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

See all Lucky Lincoln Gaming, LLC salaries
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Vice President, Marketing

Lucky Lincoln Gaming, LLC · Chicago, IL