Responsibilities

• You will own our marketing and communications plan end to end. This includes how we build an entirely new category of medicine, who we reach, how we reach them, what we say, and how we show up in the world.
• Near-term this role is focused on building the category with both audiences. This includes early messaging and positioning work for aging care, honing our key audiences and how best to reach them, and building concrete plans for launch.
• It also means defining how we measure success in this pre-approval phase.
• As we get closer to our anticipated launch (dependent on progress with the FDA) this role will evolve into team building and preparation for launch. This will include ensuring we have what we need in place to educate veterinary professionals, drive consumer demand, and continue to grow awareness of Loyal more broadly.
• Beyond launch preparations, you will also own how Loyal communicates as a company. We have a robust R&D pipeline and are looking for a leader who can set the strategy for what we talk about, when, why, and how. This includes communicating progress across all drugs in our pipeline, promoting key publications and partnerships, and situating Loyal in the center of longevity and senior dog care conversations.

Requirements

• The ideal candidate should have a diverse marketing background across both consumers and professionals (healthcare/animal health a plus), be able to execute (not just direct), have a demonstrated track record of successful launches, and be a strong team leader and builder.
• You've built a marketing function from the ground up.
• You've marketed to both consumers and professionals. Healthcare or animal health experience is a plus.
• You've taken a product to market and you can talk specifically about what you'd do differently next time.
• You have real taste and strong opinions about brand. Particularly how to be credible and rigorous with veterinary professionals while staying warm and accessible to consumers.
• You're comfortable setting strategy with an executive team and working the tactics
• You've hired and developed marketers
• You can operate without a scoreboard while you define key metrics
• You've marketed in a regulated category
• You've built something people talked about without a large paid budget behind it

Preferred

• Bonus, not required

Benefits

• Full-coverage health insurance — medical, dental and vision — for you and your dependents
• $1,000 home office equipment stipend
• $1,200/year learning budget for books, courses, etc.
• $250/month wellness budget for gym, cleaners, spa, food, etc.
• All 3-day weekends are turned into 4-day weekends
• Unlimited vacation and paid holidays
• Paw-ternity leave — adopt a dog and get a day off with your new family member
• Competitive salary
• Company equity options grant for new hires