Responsibilities

• Develop and execute the marketing strategy and commercialization plan from pre-PMA market development through US launch and early adoption.
• Define the value proposition, product positioning, and messaging for interventional cardiologists, heart failure teams, cardiac surgeons, and hospital decision makers.
• Represent the voice of the customer in product development: gather user needs, translate them into requirements, and prioritize the product roadmap with R&D.
• Lead commercial planning: market sizing, customer segmentation, targeting, launch-center selection and rollout, and pricing analysis.
• Build the economic value story in partnership with Medical Affairs and reimbursement advisors, including coding, coverage, payment, and health economics evidence for hospital value analysis committees.
• Maintain a deep understanding of the mechanical circulatory support and interventional cardiology market, including competitors, clinical trends, and guidelines; lead all market research.
• Lead brand, digital, and scientific communications, including major meetings (for example TCT, SCAI, ACC, and THT), physician engagement programs, and launch campaigns.
• Develop physician training and education programs and sales training content with Clinical and the VP of Sales.
• Ensure all promotional materials comply with FDA advertising and promotion requirements through a structured review process with Regulatory and Legal.
• Participate in physician engagement activities, including the Medical Advisory Board.

Requirements

• Bachelor's degree required; MBA or equivalent experience preferred.
• 12+ years of medical device marketing experience, with at least 5 years in marketing leadership.
• Experience with complex, capital- or procedure-driven devices is required; interventional cardiology, structural heart, or mechanical circulatory support experience is highly desired.
• Led at least one US product launch of a Class III / PMA device, ideally at an early-stage company.
• Working knowledge of reimbursement, health economics, and hospital value analysis processes.
• Proven ability to build strong relationships with key opinion leaders and advisory boards.
• Strong strategic and analytical skills, including market modeling, competitive dynamics, and business case development.
• Superb communication and facilitation skills, with the ability to build consensus in a data-driven team.
• Comfortable building from scratch in a lean startup with limited resources.
• Advanced skills in Microsoft Office (Word, Excel, PowerPoint, Project) and CRM tools.

Preferred

• interventional cardiology, structural heart, or mechanical circulatory support experience is highly desired.

Benefits

• medical, dental, and vision coverage, 401(k), and paid time off.