Vice President of Marketing

Responsibilities

• Own pipeline contribution across all channels and drive performance.
• Continue maturing the account-based intent model: tighter campaigns, content, and sales handoffs.
• Partner with Product on launch readiness, positioning, competitive intelligence, and seller enablement.
• Bring fresh creative thinking to how we go to market.
• Build distinct positioning for automotive, healthcare, hospitality and future named verticals.
• Own and update our packaging and pricing strategy that drives maximum business upside, with stakeholder alignment.
• Build a full agentic marketing system in collaboration with Revenue Operations and our MarTech partners: content workflows, campaign automation, follow-up sequencing, reporting.
• Bring demonstrated experience building this kind of infrastructure.
• Build a measurement framework that connects marketing spend to outcomes.
• Own reporting at every level from team dashboards to board presentations.

Requirements

• 7+ years in B2B SaaS marketing, with 5+ years leading a marketing function
• Experience at a software company in the $50M to $100M range — you know what works at that stage and what has to change
• A track record of driving material change in demand generation
• Experience launching new markets: ICP from scratch, messaging from scratch, pipeline before brand awareness
• Demonstrated experience building agentic or AI-enabled marketing workflows in production
• Experience presenting marketing performance and strategy at the board level
• Working knowledge of 6sense, HubSpot, Salesforce, and Claude
• Background in vertical based marketing is a strong plus
• Communicate directly, think in revenue, bring creative energy, and make decisions backed by evidence

Benefits

• Health, Dental, and Vision coverage from day one
• 401(k) with company match
• Discretionary unlimited PTO and mental health days
• External learning budget