Responsibilities

• Collaborates with the General Manager and Executive Team on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail, sales, advertising, casino marketing, public relations and promotions/events.
• Creates, implements and manages an effective marketing plan for the property, working with the Executive Team to determine current and future objectives.
• Develops promotional themes, reinvestment and sales strategy to meet property performance objectives.
• Leads internal team and external agencies in developing creative including direct mail, digital, traditional advertising and television and radio materials to support property promotions.
• Oversees the branding and imaging of the property.
• Develops plans for customer acquisition.
• Oversees retention efforts, including loyalty programs.
• Utilizes and/or acquires data to make informed decisions.
• Responsible for driving innovation in marketing strategy and execution.
• Participates in budget development, monitors marketing and event costs, and ensures profitability.

Requirements

• College degree or other work or educational equivalent required
• 10-15 years of relevant experience working in marketing manager and above roles within the casino industry; previous experience as a department leader preferred
• Proficient in the full suite of Microsoft Office products
• Outstanding organizational skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fast-paced, fluid environment
• Strong desire to take accountability and have their performance measured on contribution to business results
• Business intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competition

Nice to have

• Previous experience as a department leader preferred.

Benefits

• Voluntary full-time employment benefits include medical, dental, and vision; life, AD&D, critical illness, and hospital insurance; short and long-term disability; identity/legal protection; as well as access to FSA and HSA accounts.
• Full and part-time employees are eligible to contribute to traditional and/or Roth 401(k) plans. Our Employee Assistance Program (EAP) offers counseling for a multitude of topics including (but not limited to) mental health, finances, adult care, disability, and grief.