Vice President of Marketing

Nashville, TN (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing engine for Elmington Living’s properties, focusing on strategy, market intelligence, multi-channel campaigns, content stewardship, budget discipline, brand integrity, and data-driven performance to drive leasing outcomes.

  • Strategy & Market Insight: Build integrated marketing plans and translate market research into differentiated positioning for multiple properties.
  • Campaigns & Content: Lead cross-channel campaigns and a coherent content program to support leasing goals.
  • Budget & Measurement: Allocate budgets, track spend, and deliver KPI-rich performance reporting to optimize growth.

Job Description

Responsibilities

  • Strategy Development: Design and implement comprehensive marketing strategies
  • Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.
  • Campaign Execution: Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.
  • Content Management: Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing
  • Budget Oversight: Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.
  • Brand Consistency: Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.
  • Performance Metrics: Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.

Requirements

  • Education: Bachelor’s Degree in Marketing, Business Administration, Real Estate, or a related field. MBA or advanced degree preferred.
  • Experience: Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role within the property management or real estate sector

Preferred

  • MBA or advanced degree preferred
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Elmington

Elmington is a commercial real estate investment, development, construction, affordable housing, and property management firm headquartered in Nashville. Our 1,000+ employees operate, acquire, develop, and construct properties throughout 29 states.Our philosophy is simple: People are the difference.

Founded in 2012
Nashville, Tennessee, USA
575 employees (28 in marketing)