Responsibilities

• As VP of Marketing, you will own the strategy, execution, performance, and evolution of EmpowerHome's marketing function
• Marketing Strategy & Growth: Develop and lead the overall marketing strategy in alignment with EmpowerHome's growth goals and mission
• Turn company goals into clear marketing initiatives, campaigns, budgets, timelines, and measurable outcomes
• Build annual, quarterly, and monthly marketing plans and establish clear priorities for the department
• Evaluate what's currently working, protect successful initiatives, improve underperforming ones, and identify new opportunities
• Stay close to market trends, consumer behavior, competitors, and emerging opportunities
• Lead Generation & Direct Response: Lead strategies that generate qualified seller, buyer, recruiting, referral, and database opportunities
• Own and continuously improve the systems and campaigns responsible for generating leads
• Develop compelling offers, headlines, calls to action, landing pages, emails, direct mail, digital campaigns, and other lead-generation initiatives
• Apply direct-response principles to marketing decisions rather than creating content simply to create activity

Requirements

• Has owned the full marketing function for a business rather than specializing in only one marketing channel
• Has experience working in a small or growth-focused environment where you had to wear multiple hats
• Has successfully generated measurable leads and business opportunities through marketing
• Understands direct-response marketing, offer development, consumer psychology, and conversion-focused messaging
• Can look at a campaign and ask, “Did it work?” and then dig into the numbers to understand why
• Is equally comfortable developing a strategy, analyzing a spreadsheet, reviewing creative, writing an offer, launching a campaign, and coaching a team
• Knows that marketing is more than branding, social media, content calendars, and making things look pretty
• Can protect a marketing initiative that is producing results, even if it's not the most glamorous thing in the marketing department
• Is willing to challenge assumptions and make decisions without needing perfect information
• Moves quickly and doesn't let perfection, excessive consensus, or unnecessary approvals get in the way of execution

Preferred

• Experience in real estate, home services, consumer services, fitness, multi-location businesses, or other lead-driven organizations is a plus
• Experience with marketing automation, CRM systems, AI, digital advertising, database marketing, direct mail, content marketing, and emerging search platforms is also strongly preferred

Benefits

• Comprehensive health and wellness benefits
• 401(k) and company-sponsored retirement benefits
• Paid time off and company holidays
• Professional development and leadership-growth opportunities
• The opportunity to help shape the future of a nationally growing, mission-driven organization