Responsibilities

• Develop and implement a comprehensive marketing strategy:
• Conduct market research to identify target audiences and understand their preferences.
• Set marketing goals and objectives aligned with the overall park strategy.
• Develop a cohesive marketing mix encompassing advertising, public relations, social media, digital marketing, and promotional campaigns.
• Oversee the development and execution of marketing initiatives for new attractions, products,, services, events, and seasonal offerings.
• Manage and optimize marketing budgets:
• Allocate resources effectively across various marketing channels.
• Track and analyze marketing campaign performance using data and metrics.
• Identify and implement cost-effective strategies to maximize return on investment (ROI).
• Lead and build a high-performing marketing team:

Requirements

• Experience: 10+ years of progressive, results-driven experience in executive-level marketing, with significant leadership background in the theme park, hospitality, or a related high-volume entertainment industry. A minimum of 5 years serving in a senior management or director-level capacity, demonstrating experience in leading and mentoring large, multi-disciplinary teams and overseeing multi-million dollar budgets.
• Education: Bachelor's degree in Marketing, Communications, or a related field with a strong preference for MBA.
• Proven Track Record: Success in developing and executing enterprise-wide marketing strategies that directly drive attendance, revenue growth, and brand equity.
• Strategic Data Interpretation: Exceptional ability to synthesize complex marketing data and performance metrics into actionable strategic insights that guide major campaign adjustments and drive overall business objectives.
• Leadership & Communication: Exceptional leadership and communication skills required to effectively influence C-suite decisions, motivate large, diverse teams, and translate strategic goals into clear, executable plans.
• Strategic Vision and Consumer Foresight: Possesses a visionary and creative outlook alongside a deep, data-driven understanding of global consumer behavior trends and the competitive dynamics of the theme park industry, ensuring long-term market advantage.

Benefits

• Lead a talented team and contribute to the success of a beloved entertainment destination.
• Develop innovative marketing campaigns that bring joy and excitement to guests.
• Stay at the forefront of the ever-evolving theme park industry.
• Make a tangible impact on park attendance, revenue, and brand reputation.