Vice President of Marketing and Communications

Responsibilities

• Models the YMCA core values of caring, honesty, respect, and responsibility. Developing and maintains positive relationships and trust with individuals and groups at all levels of the organization.
• Develop and execute an Association-wide marketing and communications strategy aligned with the Strategic Plan.
• Serve as a strategic advisor to executive leadership.
• Position the YMCA as a leading community voice and mission-driven organization.
• Identify emerging trends and opportunities that support organizational growth.
• Serve as steward of the YMCA brand across all branches and departments.
• Ensure consistency in messaging, visual identity, and brand standards.
• Oversee creative assets, campaigns, publications, and promotional materials.
• Lead internal and external communications.
• Oversee media relations, executive communications, crisis communications, and reputation management.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field; Master's preferred.

Preferred

• Master's degree preferred.
• Experience leading integrated marketing and communications in a multi-site organization preferred.
• Strong expertise in branding, digital marketing, media relations, storytelling, analytics, and project management.