Upbit LLC

Vice President Marketing Communications

USA (Hybrid)

Salary Not AvailableSenior Level20+ years expFull time

Posted 3 months ago

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Job Summary

Drive Upbit LLC’s global marketing and brand strategy to establish institutional credibility and growth in derivatives markets.

  • Own and align global marketing strategy with corporate growth objectives.
  • Must-have: 20+ years in financial services marketing or brand leadership.
  • Standout: Ability to translate complex derivatives and market insights into clear narratives for executives.

Job Description

Responsibilities

  • Lead and define Upbit LLC’s global marketing and brand strategy aligned with corporate vision and growth objectives.
  • Position Upbit as a trusted, institutional-grade partner in financial derivatives strategy and market intelligence.
  • Develop consistent, high-impact messaging across trading strategy, advisory services, and market insights.
  • Ensure brand consistency, credibility, and differentiation across all global channels.
  • Oversee global communications strategy, including PR, media engagement, executive visibility, and corporate messaging.
  • Establish Upbit as a leading voice in derivatives markets, trading strategy, and financial innovation.
  • Drive development of high-quality research, insights, reports, and institutional publications.
  • Translate complex financial strategies and market dynamics into clear, compelling narratives for decision-makers.
  • Design and execute go-to-market strategies supporting advisory services, trading strategies, and new initiatives.
  • Drive institutional client engagement, brand awareness, and pipeline development in collaboration with leadership teams.
  • Develop targeted marketing frameworks for hedge funds, trading firms, asset managers, and financial institutions.
  • Optimize engagement across digital channels, events, partnerships, and direct client touchpoints.
  • Support Upbit’s expansion across the Americas and global markets through localized marketing and communications strategies.
  • Strengthen brand presence in key financial hubs through strategic campaigns and partnerships.
  • Collaborate with regional and global stakeholders to align messaging with market-specific dynamics.
  • Enhance Upbit’s visibility in global financial forums, conferences, and institutional networks.
  • Establish KPIs, analytics frameworks, and reporting systems to measure marketing effectiveness and ROI.
  • Leverage data, automation, and marketing technology to improve targeting, engagement, and conversion.
  • Continuously optimize campaigns, messaging, and channel strategies based on performance insights.
  • Align marketing investments with business growth, brand equity, and long-term strategic priorities.

Requirements

  • 20+ years of progressive experience in marketing, communications, or brand leadership within financial services, fintech, capital markets, or trading environments.
  • Proven success in building institutional brands and executing high-impact marketing strategies in complex markets.
  • Strong understanding of derivatives, trading strategies, capital markets, or financial technology ecosystems.
  • Experience working closely with executive leadership and global stakeholders.
  • Exceptional storytelling, communication, and strategic thinking capabilities.
  • Bachelor’s degree in Marketing, Business, Finance, or related field required; MBA or advanced degree preferred.

Preferred

  • MBA or advanced degree preferred.

Benefits

  • Competitive executive compensation with performance-based incentives.
  • Eligibility for equity participation and long-term incentive programs.
  • Comprehensive health, insurance, and retirement benefits.
  • Flexible hybrid working environment based in Los Angeles.
  • Opportunities to represent Upbit LLC in global financial markets and industry forums.