Vice President of Marketing Communications

USA (On-site)

Salary Not AvailableSenior Level18+ years expFull time

Posted 2 months ago

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Job Summary

Global marketing communications strategy ownership across markets, with governance on brand storytelling, PR, and crisis planning; ensure tight alignment with product, sales, and corporate strategy to drive consistent GTM messaging.

  • Own brand voice, media relations, and executive communications across channels, including multi-market campaigns.
  • Coordinate with product, sales, and customer success to ensure unified go-to-market messaging and content.
  • Lead content and PR programs that build credibility, thought leadership, and demand for growth initiatives.

Job Description

Responsibilities

  • Develop and implement the company’s global marketing communications strategy aligned with corporate objectives and growth targets.
  • Establish communication frameworks that support brand positioning, customer engagement, and business development initiatives.
  • Ensure alignment between marketing communications, corporate strategy, and commercial objectives.
  • Identify emerging market trends and communication opportunities to enhance brand visibility and market influence.
  • Lead the development and execution of brand communication strategies across all channels and markets.
  • Ensure consistent brand identity, messaging, and storytelling throughout the organization.
  • Develop value propositions, key messaging frameworks, and communication guidelines.
  • Strengthen brand awareness, credibility, and differentiation within target markets.
  • Oversee corporate public relations strategies, media engagement, and reputation management initiatives.
  • Develop and maintain relationships with media organizations, industry analysts, influencers, and key stakeholders.

Requirements

  • Bachelor’s degree or above in Marketing, Communications, Public Relations, Journalism, Business Administration, or related fields.
  • Typically 18+ years of experience in marketing communications, corporate communications, public relations, brand management, or related fields, including 8+ years in senior leadership roles.
  • Proven track record of leading successful global communication and brand-building initiatives.
  • Strong experience in media relations, integrated marketing campaigns, content strategy, and reputation management.
  • Experience in multinational corporations, healthcare organizations, technology companies, consumer brands, or high-growth enterprises preferred.

Preferred

  • MBA, Master’s degree in Communications, or equivalent advanced qualification preferred.

Benefits

    Mitogen Diagnostics logo

    Mitogen Diagnostics

    Established in 1984, we have been at the forefront of providing high-quality, patient-centered diagnostic solutions that drive better healthcare outcomes. Our mission is clear: to profoundly impact health and wellness by enhancing precision medicine and delivering patient-centered diagnostic solutions.What We Do:MitogenDx offers a comprehensive range of diagnostic services, specializing in the detection of autoimmune diseases and immune biomarkers. With a robust test menu that includes over 500 targets, we provide valuable support to clinicians in diagnosing and managing health conditions effectively.Our Expertise:We are leaders in identifying novel autoantibodies and proteomic biomarkers. Our expertise extends into the intricate process of antigen purification and production, which has been instrumental in developing innovative tests for autoantibodies and autoantigens found in biological fluids.Our Commitment: Disease Prevention: MitogenDx is dedicated to advancing diagnostic techniques that help prevent disease onset. Early and Accurate Diagnoses: We strive to deliver precise diagnostics that facilitate early detection of diseases. High-Quality Diagnostic Information: Our diagnostics enable healthcare providers to devise timely and effective treatment plans, ensuring optimal patient outcomes.Stay Connected:Follow us here on LinkedIn to get regular updates on our innovations, insights, and much more. Let's transform healthcare together!

    Founded in 1984
    Calgary, Alberta, CAN
    5 employees (1 in marketing)

    Traffic Signals

    Monthly Visitors
    2.4K
    Traffic Source Mix
    Search
    35.3%
    Direct
    22.5%
    Referral
    35.1%
    Social
    5.3%
    Paid
    1.7%

    Headcount Trend

    Current headcount: ~6

    Marketing Team

    Marketing Team Size
    1 (20% of company)